A framework for constructing Euro-networks

European Management Journal

Volumn 11, Issue 1, 1993, Pages 55-61

  Vandermerwe, Sandra ^a  

^a IMD   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38249007163     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/0263-2373(93)90024-C     Document Type: Article

References (3)

1. Euro-Consumers in 1992
2. From Fragmentation to Integration: A Conceptual Pan-European Marketing Formula
3. Strategies for a Pan-European Market