A note on the applicability of the Bruvold-Comer model of mail survey response rates to commercial populations

Journal of Business Research

Volumn 26, Issue 3, 1993, Pages 223-236

  Jobber, David ^a   Saunders, John ^b  

^a UNIVERSITY OF BRADFORD   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38249002106     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/0148-2963(93)90033-L     Document Type: Article

References (50)

1. A Model for Estimating the Response Rate to a Mailed Survey
2. An Analysis of Mail Survey Responses from a Commercial Sample
3. Response Rates and Perceived Questionnaire Length in Mail Surveys
4. A Reassessment of the Effects of Appeals on Response to Mail Surveys
5. Follow-up Techniques: The Effect of Method and Source Appeal
6. Predicting Response Rates to Mailed Questionnaires A Comment
7. Rate of Return for Closed Versus Open-ended Questions in a Mail Questionnaire Survey of Industrial Organizations
8. Response Patterns and the Importance of the Follow-up Duplicate Questionnaire in a Mail Survey of Advertising Managers
9. Computerized Answer Sheets What Effects on Response to a Mail Survey
10. Effect of Ethnicity of Signature on the Rate of Return and Content of a Mail Questionnaire
11. Effects of Using Both Confidentiality and Anonymity in Survey Research of the Sales Force
12. The Effect of Anonymity and Same Day Deadline on the Response Bias to Mail Surveys
13. Effect of Signed Versus Unsigned Internally Administered Questionnaires for Managers
14. Anonymity and Response by Salespeople to a Mail Questionnaire
15. Efficacy of a Third Request Letter in Mail Surveys of Professionals
16. Further Evidence on Factors Affecting Response Rates to Mailed Questionnaires
17. A Self-Perception of Theory of the Effect of Monetary and Non-Monetary Incentives on Mail Survey Respondent Behavior
18. Increase Response to Industrial Surveys
19. Affecting Response Rates to Mailed Questionnaires A Quantitative Analysis of the Published Literature
20. The Effectiveness of the Heberlein-Baumgartner Models for Predicting Response Rates to Mailed Questionnaires European and US Examples
21. Increasing Response Rates in Industrial Mail Surveys
22. The Impact of Telephone Notification Strategies on Response to an Industrial Mail Survey
23. A Study of the Development of Implementation of Marketing Information Systems in UK Industry
24. The Effect of a Prior Letter and Coloured Questionnaires on Mail Survey Response Rates
25. Evaluating the Effectiveness of Two Variables on Industrial Mail Survey Response Rates
26. The Specification and Estimation of a Robust Mail Survey Response Model
27. An Experimental Investigation into Cross-National Mail Survey Response Rates
28. The Prediction of Industrial Mail Survey Response Rates
29. Mail Surveys and Response Rates A Literature Review
30. Increasing the Responses to Mail Questionnaires: A Research Study
31. Offer of Results and Mail Survey Response from a Commercial Population
32. Methodological Considerations in Corporate Mail Surveys: A Research Note
33. Increasing the Rate of Return in Mail Surveys
34. The Influence of Personalization on Mail Survey Response Rates
35. Stimulating Responses to Mail Questionnaires: A Review
36. Models and Managers The Concept of a Decision Calculus
37. Monetary Incentives and Mail Questionnaire Response Rates
38. Impact of Cover Letter Detail on Response Patterns in a Mail Survey
39. Questionnaires for Research: An Annotated Bibliography on Design, Construction and Use
40. Care Needed when Selecting Response Inducements in Mail Surveys of Commercial Populations
41. A Factor Interactive Investigation of Mail Survey Response Rates from a Commercial Population
42. Response to Personal and Form Letters in Mail Surveys
43. Impact of Humor on Survey Responses
44. Can Follow-up Response Rates to a Mail Survey be Increased by Including Another Copy of the Questionnaire?
45. Industrial Postal Surveys
46. Toward a Theoretical Framework for Mail Survey Response
47. Getting the Mail Questionnaire Returned: Some Practical Research Considerations
48. Three Variables in Stimulating Response to Mailed Questionnaires
49. Improving the Response Rates in Mail Research