From relationships to relationship marketing: Applying database technology to public relations

Public Relations Review

Volumn 19, Issue 3, 1993, Pages 235-245

  Petrison, Lisa A ^a   Wang, Paul ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38248999909     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/0363-8111(93)90044-D     Document Type: Article

References (12)

1. Your Customer Database: Foundation For Success
2. Database Marketing: Past, Present and Future
3. Direct Marketing Activities and Personal Privacy: A Consumer Survey