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Volumn 27, Issue 2, 1994, Pages 95-102

The globalization of service multinationals

Author keywords

[No Author keywords available]

Indexed keywords


EID: 38149147441     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/0024-6301(94)90213-5     Document Type: Article
Times cited : (98)

References (23)
  • 2
    • 0003751765 scopus 로고
    • Harvard Business School, Boston, Massachusetts, In both books the authors suggest that successful MNCs possess multiple strategic capabilities which allow them to create cross-border synergies. Prahalad and Doz deal with how managers in MNCs can deal with conflicting pressures for local responsiveness and global integration while Bartlett and Ghoshal propose a new organizational model for the ‘transnational corporation’ which combines the key advantages of nationally responsive firms, global companies that build upon scale economies, and firms that rely primarily upon sharing know-how across borders.
    • (1989) Managing Across Borders: The Transnational Solution
    • Bartlett1    Ghoshal2
  • 14
    • 84914624147 scopus 로고    scopus 로고
    • Institutional theory proposes that there are two related ways in which firms can increase their perceived legitimacy. The first is by emulating the types of organizational structures found in their relevant environments. Firms are perceived legitimate when they appear to be in agreement with the prevailing norms, rules, beliefs or expectations of external constituents. Firm behaviour aimed at creating a greater degree of similarity between the focal firm and other firms in its industry acts as a powerful signalling device to external firms. For a description of the theoretical bases of institutional theory see:
  • 20
    • 84914595868 scopus 로고
    • The McKinsey Mystique
    • How McKinsey Does It, Sept. 20, Fortune 1993 56 68, Nov. 1
    • (1993) Business Week , pp. 66-74
    • Byrne1    Huey2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.