Tempering universities' marketing rhetoric: A strategic protection against litigation or an admission of failure?

Journal of Higher Education Policy and Management

Volumn 30, Issue 1, 2008, Pages 77-85

  Onsman, Andrys ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Advertising; Litigation; Quality; Teaching

Indexed keywords

EID: 38149121412     PISSN: 1360080X     EISSN: 14699508     Source Type: Journal    
DOI: 10.1080/13600800701745077     Document Type: Article

References (15)

1. Armstrong, L. (2005). Higher education and the global marketplace: Entrepreneurial activity in a dynamic environment. 27th Annual Earl V. Pulliar lecture, USC Center for Higher Education Policy Analysis.
2. Birrell, R., & Dobson, I. (1998). Equity implications of the new Youth Allowance for higher education students. People and Place, 6(2), 61-70.
3. Bishop, J. (The Hon. MP). (2006). New model for the Learning and Teaching Performance Fund. Media Release July 10, 2006. Retrieved July 20, 2006, from http://www.dest.gov.au/Ministers/Media/Bishop/2006/07/B0011706.asp.
4. Bundy, A. (Ed.). (2004). Australian and New Zealand Information Literacy Framework: principles, standards and practice. Adelaide: Australian and New Zealand Institute for Information Literacy. Retrieved July 21, 2006, from http://www.anu.edu.au/caul/info-literacy/InfoLiteracyFramework.pdf.
5. Coaldrake, P. (2000). Rethinking academic and university work. Journal of the Programme of Institutional Management in Higher Education, 12(3), 7-30.
6. Dunkin, R. (2000). From entrepreneurial University to innovative University. Vice-chancellor' Inaugural Address, RMIT University, Melbourne. Retrieved November 22 2007, from http://rmit.edu.au/departments/chancellery/vc/ speeches/001030.htm.
7. Jensen, H. (1997). Universities in change. Global Journal of Engineering Education, 1(2). Retrieved June 28, 2006, from http://www.eng.monash.edu.au/uicee/gjee/vollno2/paperl.htm.
8. Long, M., & Hayden, M. (2001). Paying their way; A survey of Australian undergraduate university student finances, 2000. Canberra: AVCC.
9. McPherson, S., & Schapiro, M. (1998). The student aid game. Princeton, NJ: Princeton University Press.
10. Middlemiss, S. (2000). Legal liabilities of universities for students. Education and the Law, 23(2), 69-91.
11. Onsman, A. (2004). Student evaluation of teaching and learning: Purpose and process. Paper presented at the Assessment and Evaluation Conference, ATN, Melbourne, 2004.
12. Radosevich, L. (2006). Measuring the grapevine: Early adopters put hard metrics in place to measure word-of-mouth media input. B-to-B, May 8,2006. Retrieved June 28,2006, from http://www.cymfony.com/nws_innws_story.asp? docid=20060509_0237.html.
13. Rautopuro, J., & Vaisanen, P. (2000). 'Keep the customer satisfied'. A longitudinal study of students' emotions, experiences and achievements at the University of Joensuu. Paper presented at the European Conference on Educational Research, Edinburgh, September 20-23, 2000.
14. Rocheford, F. (2001). Suing the alma mater: What loss has been suffered? Education and the Law, 13(4), 319-333.
15. Townley, P. (2001). The construction of a model of qualitative evaluation to support the development of the policy and practice of raising student satisfaction in an institution in the higher education sector. Paper presented at the Higher Education Close Up Conference 2, Lancaster University, July 16-18, 2001.