Old dogs, new tricks? An ideological analysis of thematic shifts in television advertising for diet products, 1990-2000

Journal of Communication Inquiry

Volumn 25, Issue 4, 2001, Pages 334-352

  Bishop, Ronald ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38149049742     PISSN: 01968599     EISSN: 15524612     Source Type: Journal    
DOI: 10.1177/0196859901025004002     Document Type: Review

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