Harlow gale and the origins of the psychology of advertising

Journal of Advertising

Volumn 36, Issue 4, 2007, Pages 147-158

  Eighmey, John ^a   Sar, Sela ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 38049181795     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367360411     Document Type: Article

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