Prediction of keyword auction using Bayesian network

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4655 LNCS, Issue , 2007, Pages 169-178

  Hou, Liwen ^a   Wang, Liping ^a   Li, Kang ^b  

^a SHANGHAI JIAO TONG UNIVERSITY   (China)

^b University of Georgia ^*  (United States)

Author keywords

Bayesian network; Keyword auction

Indexed keywords

BAYESIAN NETWORKS; MARKETING; MATHEMATICAL MODELS; ONLINE SYSTEMS; SEARCH ENGINES;

BIDDING PRICE; KEYWORD AUCTION;

ELECTRONIC COMMERCE;

EID: 38049078694     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-74563-1_17     Document Type: Conference Paper

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