Consumers perceptions and acceptances towards mobile advertising: An empirical study in China

2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007

Volumn , Issue , 2007, Pages 3775-3778

  He, Dehua ^a   Lu, Yaobin ^a  

^a HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Mobile advertise; Mobile business; Mobile service; Short messaging service; Technology acceptance

Indexed keywords

CUSTOMER SATISFACTION; INFORMATION TECHNOLOGY; INNOVATION; MESSAGE PASSING;

MOBILE BUSINESS; MOBILE SERVICES; SHORT MESSAGING SERVICE (SMS); TECHNOLOGY ACCEPTANCE;

TELECOMMUNICATION SERVICES;

EID: 38049016964     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/WICOM.2007.934     Document Type: Conference Paper

References (17)

1. A.K.Kearney, Mobinet Index 2003, A.T. Kearney and Cambridge University: Chicago.
2. Pedersen, P.E. and R. Ling, "Mobile end-user service adoption studies: A selective review". Scandinavian Journal of Information Sciences, 2002. 14.
3. Davis, F.D., "Perceived usefulness, perceived ease of use, and user acceptance of information technology". MIS Quarterly, 1989. 13: p. 319-340.
4. Venkatesh, V. and F.D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies". Management Science, 2000. 46: p. 186-204.
5. Venkatesh, V., et al., "User Acceptance of Information Technology: Toward A Unified View". MIS Quarterly, 2003. 27: p. 425-478.
6. Ajzen, I., "The theory of planned behavior". Organizational Behavior and Human Decision Processes, 1991. 50(2): p. 179-211.
7. Rogers, E.M., Diffusion of Innovations. 4th ed. ed. 1995, New York: The Free Press.
8. Goodhue, D.L. and R.L. Thompson, "Task-technology fit and individual performance". MIS Quarterly, 1995. 19(2): p. 213-236.
9. Pedersen, P.E., L.B. Methlie, and H. Thorbjørnsen. "Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework", in Proceedings of the 35th Annual Hawaii International Conference on System Sciences. 2002. Hawaii.
10. Zoller, E., V.L. Housen, and J. Matthews, "Wireless Internet business models: Global perspective, regional focus", in OVUM 2001 Report. 2001. p. 1-64.
11. Tsang, M.M., S.-C. Ho, and T.-P. Liang, "Consumer Attitudes Toward Mobile Advertising: An Empirical Study". International Journal of Electronic Commerce, 2004. 8(3): p. 65-78.
12. Carroll, A., S.J. Barnes, and E. Scornavacca, "Consumers Perceptions and Attitudes towards SMS Mobile Marketing in New Zealand", in Proceedings of the International Conference on Mobile Business (ICMB'05). 2005. Sydney Australia: IEEE Computer Society.
13. Scharl, A., A. Dickinger, and J. Murphy, "Diffusion and success factors of mobile marketing. Electronic Commerce Research and Applications, 2005(4): p. 159-173.
14. Leppäniemi, M. and H. Karjaluoto, "Factors influencing consumers' willingness to accept mobile advertising: a conceptual model". International Journal of Mobile Communications, 2005. 3(3): p. 197-213.
15. Standing, C., S. Benson, and H. Karjaluoto. "Consumer Perspectives On Mobile Advertising And Marketing", in ANZMAC 2005 Conference: Electronic Marketing. 2005. Perth, Australia: Dr Sharon Purchase.
16. Bauer, H.H., et al., "Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study". Journal of Electronic Commerce Research, 2005. 6(3): p. 181-192.
17. Hsu, C.-L., H.-P. Lu, and H.-H. Hsu, "Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)". Omega, 2006.