The four truths of the storyteller

Harvard Business Review

Volumn 85, Issue 12, 2007, Pages

  Guber, Peter ^a,b,c  

^a Sony Pictures   (United States)

^b Mandalay Entertainment Group   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; HUMAN; LITERATURE; MOTIVATION; PERSUASIVE COMMUNICATION;

ANECDOTES AS TOPIC; COMMERCE; HUMANS; MOTIVATION; PERSUASIVE COMMUNICATION;

EID: 37549036662     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (0)