The customers' revenge

Harvard Business Review

Volumn 85, Issue 12, 2007, Pages

  Ariely, Dan ^a,b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b DUKE UNIVERSITY   (United States)

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EID: 37549025393     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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