Is it real? Can we win? Is it worth doing? Managing risk and reward in an innovation portfolio

Harvard Business Review

Volumn 85, Issue 12, 2007, Pages

  Day, George S ^a,b  

^a Department of Marketing ^*

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; COMMERCIAL PHENOMENA; ECONOMICS; HUMAN; MASS COMMUNICATION; METHODOLOGY; ORGANIZATION AND MANAGEMENT; RISK MANAGEMENT; UNITED STATES;

COMMERCE; DIFFUSION OF INNOVATION; HUMANS; RISK MANAGEMENT; UNITED STATES;

EID: 37549024186     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (2)

1. Robert G. Cooper, "Your NPD Portfolio May Be Harmful to Your Business Health," PDMA Visions, April 2005.
2. W. Chan Kim and Renée Mauborgne, "Strategy, Value Innovation, and the Knowledge Economy," Sloan Management Review, Spring 1999