Destination Alps and its communicated brand image

Anatolia

Volumn 18, Issue 2, 2007, Pages 319-333

  Zehrer, Anita ^a   Pechlaner, Harald ^b   Raich, Frieda ^c  

^a MANAGEMENT CENTER INNSBRUCK   (Austria)

^b CATHOLIC UNIVERSITY OF EICHSTÄTT INGOLSTADT   (Germany)

^c INSTITUTE FOR RENEWABLE ENERGY   (Italy)

Author keywords

Destination image; Image; Image formation; The Alps

Indexed keywords

PERCEPTION; TOURIST ATTRACTION; TOURIST BEHAVIOR; TOURIST DESTINATION;

ALPS; EURASIA; EUROPE;

EID: 36849093373     PISSN: 13032917     EISSN: None     Source Type: Journal    
DOI: 10.1080/13032917.2007.9687208     Document Type: Review

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