A research note of online bidders' conformity

Social Behavior and Personality

Volumn 35, Issue 8, 2007, Pages 1033-1034

  Huang, Chun Hung ^a   Min, Jennifer C H ^b  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b HSING WU UNIVERSITY   (Taiwan)

Author keywords

Consumers' mimicking behavior; Online bidders; Online customer reviews; Perceived risk

Indexed keywords

EID: 36649022836     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2007.35.8.1033     Document Type: Article

References (1)

1. Lascu, D., & Zinkhan, G. (1999). Consumer conformity: Review and applications for marketing theory and practice. Journal of Marketing Theory and Practice, 7 (3), 1-12.