Intercultural aspects of online communication a comparison of mandarin-speaking, US, Egyptian and German user preferences

Journal of Business Economics and Management

Volumn 8, Issue 2, 2007, Pages 101-109

  Seidenspinner, Margarete ^a   Theuner, Gabriele ^a  

^a HEILBRONN UNIVERSITY   (Germany)

Author keywords

China; Cultural adaptation of websites; Culture bound user preferences; Egypt; Germany; Impact of culture on website ranking; US; Young urban academic website users

Indexed keywords

EID: 36549080037     PISSN: 16111699     EISSN: 20294433     Source Type: Journal    
DOI: 10.1080/16111699.2007.9636157     Document Type: Article

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