SCOPUS 정보 검색 플랫폼

Volumn 25, Issue 1, 2007, Pages 51-68

How to develop a marketing plan for an academic library

Author keywords

Academic library; Case studies; Marketing plan

Indexed keywords

ACADEMIC LIBRARIES; LIBRARY MARKETINGS; LIBRARY SERVICES; MARKETING PLAN; PRIVATE INSTITUTIONS; STRATEGIC PLAN; STRATEGIC PLANNING PROCESS;

LIBRARIES; MARKETING; STRATEGIC PLANNING;

COMMERCE;

EID: 36549079625 PISSN: 07317131 EISSN: None Source Type: Journal
DOI: 10.1300/J124v25n01_05 Document Type: Article

Times cited : (27)

References (5)

1
- 84920939603
- Matching Media to Audience Equals Marketing Success
- Conley, Kathleen and Tucker, Toni. "Matching Media to Audience Equals Marketing Success." College & Undergraduate Libraries 12, no. 1&2 (2005): 47-64.
- (2005) College & Undergraduate Libraries , vol.12 , Issue.1-2 , pp. 47-64
- Conley, K.¹ Tucker, T.²

2
- 0038900113
- Marketing Academic Libraries: A Necessary Plan
- Dodsworth, Ellen. "Marketing Academic Libraries: A Necessary Plan." The Journal of Academic Librarianship 24, no. 4 (1998): 320-2.
- (1998) The Journal of Academic Librarianship , vol.24 , Issue.4 , pp. 320-322
- Dodsworth, E.¹

3
- 0009120141
- Oxford: The Scarecrow Press, Inc
- Kies, Cosette. Marketing and Public Relations for Libraries. Oxford: The Scarecrow Press, Inc., 2003.
- (2003) Marketing and Public Relations for Libraries
- Kies, C.¹

4
- 33746608917
- New York: Neal-Schuman Publishers, Inc
- Walters, Susan. Library Marketing That Works! New York: Neal-Schuman Publishers, Inc., 2004.
- (2004) Library Marketing That Works
- Walters, S.¹

5
- 33746571790
- Chicago: American Library Association
- Woodard, Jeannette. Creating the Customer-Driven Library: Building on the Bookstore Mode. Chicago: American Library Association, 2005.
- (2005) Creating the Customer-Driven Library: Building on the Bookstore Mode
- Woodard, J.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.