Diversity of the mind as the key to successful creativity at Unilever

Creativity and Innovation Management

Volumn 16, Issue 1, 2007, Pages 93-100

  Mostert, Nel M ^a  

^a UNILEVER RESEARCH VLAARDINGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36549020635     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/j.1467-8691.2007.00422.x     Document Type: Article

References (8)

1. Barker, J.A. (1996) Paradigms, Scriptum Books, Schiedam.
2. Brown, C. (2006) How to Have Kick-ass Ideas, HarperElement, London, pp. 38, 56.
3. Byttebier, I. (2002) Creativiteit Hoe? Zo! Lannoo, Tielt, pp. 23, 167.
4. Mostert, N.M. (2004) What did 83 Creativity Sessions deliver? Unilever R&D Vlaardingen, The Netherlands.
5. Mostert, N.M. and Bruins Slot, H.J. (2004) ‘Creativity, the Knowledge Connector’, Knowledge Management Chronicles, Travelogue 2. Elsevier Butterworth-Heinemann, Burlington, pp. 255–69.
6. Mostert, N.M. and Frijling, L. (2001) ‘Creativity in Organisations can be Measured and Acquired’, Chemical Innovation, 31 (11), 50–53.
7. Nijstad, B.A. (2000) ‘How the Groups Affects the Mind: Effects of Communicating in Idea Generating Groups’, InterUniversity Centre for Social Science Theory and Methodology, University of Utrecht, pp. 151–2.
8. Rietzschel, E. (2005) ‘From Quantity to Quality; Cognitive, Motivational and Social Aspects of Creative Idea Generation and Selection’, University of Utrecht, p. 35.