Modeling contextual factors of click rates

Proceedings of the National Conference on Artificial Intelligence

Volumn 2, Issue , 2007, Pages 1310-1315

  Becker, Hila ^a   Meek, Christopher ^b   Chickering, David Maxwell ^c  

^a Columbia University ^*  (United States)

^b MICROSOFT RESEARCH   (United States)

^c MICROSOFT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CLICK RATES; CLICK-THROUGH RATES; CONTEXTUAL FACTORS;

MARKETING; MATHEMATICAL MODELS; SEARCH ENGINES;

PROBABILITY;

EID: 36348954368     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (15)

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