Delayed multiattribute product differentiation

Decision Support Systems

Volumn 44, Issue 2, 2008, Pages 447-468

  Weber, Thomas A ^a  

^a Stanford University   (United States)

Author keywords

Delayed differentiation; Multiproduct firms; Product versioning

Indexed keywords

COSTS; MARKETING; PROBLEM SOLVING; PUBLIC POLICY;

HORIZONTAL DIFFERENTIATION; MULTIATTRIBUTE PRODUCT DIFFERENTIATION; NONCONVEX VERSIONING PROBLEM;

PRODUCT DEVELOPMENT;

EID: 36248940211     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2007.06.001     Document Type: Article

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