Waves of Collectivizing: A Dynamic Model of Competition and Cooperation Over the Life of an Industry

Corporate Reputation Review

Volumn 8, Issue 4, 2006, Pages 272-292

  Barnett, Michael L ^a  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

advertising; brand; collective strategy; communications; competitive strategy; corporate branding; e communication; identity; image; intangibles; legitimacy; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 36148993395     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540255     Document Type: Article

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