CHANNEL INTEGRATION DECISIONS IN NEW PRODUCT GLOBAL COMPETITION: A CONCEPTUAL FRAMEWORK AND EMPIRICAL EXAMINATION

Advances in International Marketing

Volumn 14, Issue , 2003, Pages 49-75

  Li, Tiger ^a   Li, Zhan G ^a  

^a NONE

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EID: 36148973871     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(03)14004-5     Document Type: Review

References (48)