ENABLERS OF LONG-TERM MARKETING RELATIONSHIPS IN CROSS-CULTURAL BUSINESS

Advances in International Marketing

Volumn 14, Issue , 2003, Pages 141-168

  Cortes, Angelica C ^a   Vasquez Parraga, Arturo ^a  

^a NONE

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EID: 36148933290     PISSN: 14747979     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1474-7979(03)14008-2     Document Type: Review

References (56)