Developing a quality of life measure to assess the impact of community services: The case of Australian community banks

Journal of Macromarketing

Volumn 27, Issue 4, 2007, Pages 380-388

  Walker, Rhett H ^a   Byrne, Graeme ^a   Johnson, Lester W ^b  

^a LA TROBE UNIVERSITY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Community bank; Consumer well being; Quality of life marketing

Indexed keywords

EID: 36048937236     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146707307133     Document Type: Article

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