“Selling socialism” ‐ The marketing of the “very old” British Labour Party

European Journal of Marketing

Volumn 35, Issue 9-10, 2001, Pages 1038-1046

  Wring, Dominic ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Marketing; Organizational change; Politics; United Kingdom

Indexed keywords

EID: 35748932717     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005957     Document Type: Review

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