Liquid identities: Mecca Cola versus Coca-Cola

European Journal of Cultural Studies

Volumn 10, Issue 4, 2007, Pages 465-484

  Ram, Uri ^a  

^a BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Americanization; Authenticity; Coca Cola; Commodification; Consumption; Globalization; Material culture; Mecca Cola; Muslim culture

Indexed keywords

EID: 35548998313     PISSN: 13675494     EISSN: 14603551     Source Type: Journal    
DOI: 10.1177/1367549407081952     Document Type: Article

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