It's all McChange at McDonald's: McDonald's is making changes to reflect modern tastes and working practices but are these enough to stem criticisms of the firm as an agent of globalization?

Strategic Direction

Volumn 23, Issue 11, 2007, Pages 5-8

[No Author Info available]

Author keywords

Change management; Equal opportunities; Fast foods; Globalization

Indexed keywords

EID: 35548950295     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540710832870     Document Type: Article

References (8)

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8. Pomeroy, A. (2007), "She's still lovin' it (diversity at McDonald's)", HR Magazine, Vol. 51 No. 12, pp. 58-61.