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1
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85026147531
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What's in a Name,
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Selis, S.: "What's in a Name," Healthcare Business. 3(5):22-25, 40, 2000.
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Selis, S.: "What's in a Name," Healthcare Business. 3(5):22-25, 40, 2000.
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Healthcare Business
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Selis, S.1
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2
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78650700133
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Building a Brand that Connects,
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Herrod, K., and Whitlark, D.: "Building a Brand that Connects," Healthcare Business. 3(3):84-86, 2000.
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Herrod, K., and Whitlark, D.: "Building a Brand that Connects," Healthcare Business. 3(3):84-86, 2000.
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Healthcare Business
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Herrod, K.1
and Whitlark, D.2
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3
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0034434236
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Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection,
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Lacey, R.: "Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection," Marketing Health Services. 20(1):32-35, 2000.
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Lacey, R.: "Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection," Marketing Health Services. 20(1):32-35, 2000.
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(2000)
Marketing Health Services
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Lacey, R.1
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4
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85026149368
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Herrod, K., and Whitlark, D.: loc. cit.
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Herrod, K., and Whitlark, D.: loc. cit.
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5
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85026139769
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Sturm, Jr., A.: The New Rules of Healthcare Marketing: 23 Strategies for Success. Chicago, Ill., Health Administration Press, 1998.
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Sturm, Jr., A.: The New Rules of Healthcare Marketing: 23 Strategies for Success. Chicago, Ill., Health Administration Press, 1998.
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6
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85026154688
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Vitberg, A.: Marketing Health Care into the Twenty-First Century. New York, N.Y., The Haworth Press, 1996.
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Vitberg, A.: Marketing Health Care into the Twenty-First Century. New York, N.Y., The Haworth Press, 1996.
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7
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85026148343
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Selis, S.: loc. cit.
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Selis, S.: loc. cit.
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-
-
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8
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-
85026137168
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-
Vitberg, K.: loc. cit.
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Vitberg, K.: loc. cit.
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-
-
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9
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85026143515
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Sturm, A.: loc. cit.
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Sturm, A.: loc. cit.
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-
-
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10
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85026145631
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-
Ibid.
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Ibid.
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11
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85026134586
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Using a Trade Show Environment to Reinforce Brand and Company Perception,
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Anderson, M.: "Using a Trade Show Environment to Reinforce Brand and Company Perception," Medical Marketing and Media. 34(8):62-66, 1999.
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Anderson, M.1
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12
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85026135201
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Rich Levy Sees Branding as a Growing Trend in Medical Advertising,
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Ross, W.: "Rich Levy Sees Branding as a Growing Trend in Medical Advertising," Medical Marketing and Media. 34(5):86-92, 1999.
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(1999)
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Ross, W.1
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13
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0031586688
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Make Marketing Your Business,
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Jowett, S., and Vaughan, B.: "Make Marketing Your Business," Nursing Times. 93(9):56-58, 1997.
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Nursing Times
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Jowett, S.1
and Vaughan, B.2
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14
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-
85026150496
-
-
Ibid.
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Ibid.
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15
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85026148917
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Successful Coaching and Counseling by Supervisors: A Key to Employee Retention,
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Forrest, D.: "Successful Coaching and Counseling by Supervisors: A Key to Employee Retention," [Online]. Available: . December 1999.
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Online. Available:
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Forrest, D.1
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16
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0033946562
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A Lesson from the Last Nursing Shortage: The Influence of Work Values on Career Satisfaction with Nursing.
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Mills, A., and Blessing, S.: "A Lesson from the Last Nursing Shortage: The Influence of Work Values on Career Satisfaction with Nursing." Journal of Nursing Administration. 30(6):309-315, 2000.
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Mills, A.1
and Blessing, S.2
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