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Volumn 32, Issue 9, 2001, Pages 26-31

Can branding curb burnout?

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BURNOUT; HUMAN; JOB SATISFACTION; MARKETING; NURSE; PERSONNEL MANAGEMENT; PSYCHOLOGICAL ASPECT;

EID: 35548949409     PISSN: 07446314     EISSN: 15388670     Source Type: Journal    
DOI: 10.1097/00006247-200109000-00011     Document Type: Article
Times cited : (5)

References (16)
  • 1
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    • What's in a Name,
    • Selis, S.: "What's in a Name," Healthcare Business. 3(5):22-25, 40, 2000.
    • Selis, S.: "What's in a Name," Healthcare Business. 3(5):22-25, 40, 2000.
    • (2000) Healthcare Business , vol.3 , pp. 22
    • Selis, S.1
  • 2
    • 78650700133 scopus 로고    scopus 로고
    • Building a Brand that Connects,
    • Herrod, K., and Whitlark, D.: "Building a Brand that Connects," Healthcare Business. 3(3):84-86, 2000.
    • Herrod, K., and Whitlark, D.: "Building a Brand that Connects," Healthcare Business. 3(3):84-86, 2000.
    • (2000) Healthcare Business , vol.3 , pp. 84
    • Herrod, K.1    and Whitlark, D.2
  • 3
    • 0034434236 scopus 로고    scopus 로고
    • Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection,
    • Lacey, R.: "Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection," Marketing Health Services. 20(1):32-35, 2000.
    • Lacey, R.: "Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection," Marketing Health Services. 20(1):32-35, 2000.
    • (2000) Marketing Health Services , vol.20 , pp. 32
    • Lacey, R.1
  • 4
    • 85026149368 scopus 로고    scopus 로고
    • Herrod, K., and Whitlark, D.: loc. cit.
    • Herrod, K., and Whitlark, D.: loc. cit.
  • 5
    • 85026139769 scopus 로고    scopus 로고
    • Sturm, Jr., A.: The New Rules of Healthcare Marketing: 23 Strategies for Success. Chicago, Ill., Health Administration Press, 1998.
    • Sturm, Jr., A.: The New Rules of Healthcare Marketing: 23 Strategies for Success. Chicago, Ill., Health Administration Press, 1998.
  • 6
    • 85026154688 scopus 로고    scopus 로고
    • Vitberg, A.: Marketing Health Care into the Twenty-First Century. New York, N.Y., The Haworth Press, 1996.
    • Vitberg, A.: Marketing Health Care into the Twenty-First Century. New York, N.Y., The Haworth Press, 1996.
  • 7
    • 85026148343 scopus 로고    scopus 로고
    • Selis, S.: loc. cit.
    • Selis, S.: loc. cit.
  • 8
    • 85026137168 scopus 로고    scopus 로고
    • Vitberg, K.: loc. cit.
    • Vitberg, K.: loc. cit.
  • 9
    • 85026143515 scopus 로고    scopus 로고
    • Sturm, A.: loc. cit.
    • Sturm, A.: loc. cit.
  • 10
    • 85026145631 scopus 로고    scopus 로고
    • Ibid.
    • Ibid.
  • 11
    • 85026134586 scopus 로고    scopus 로고
    • Using a Trade Show Environment to Reinforce Brand and Company Perception,
    • Anderson, M.: "Using a Trade Show Environment to Reinforce Brand and Company Perception," Medical Marketing and Media. 34(8):62-66, 1999.
    • (1999) Medical Marketing and Media , vol.34 , pp. 62
    • Anderson, M.1
  • 12
    • 85026135201 scopus 로고    scopus 로고
    • Rich Levy Sees Branding as a Growing Trend in Medical Advertising,
    • Ross, W.: "Rich Levy Sees Branding as a Growing Trend in Medical Advertising," Medical Marketing and Media. 34(5):86-92, 1999.
    • (1999) Medical Marketing and Media , vol.34 , pp. 86
    • Ross, W.1
  • 13
    • 0031586688 scopus 로고    scopus 로고
    • Make Marketing Your Business,
    • Jowett, S., and Vaughan, B.: "Make Marketing Your Business," Nursing Times. 93(9):56-58, 1997.
    • (1997) Nursing Times , vol.93 , pp. 56
    • Jowett, S.1    and Vaughan, B.2
  • 14
    • 85026150496 scopus 로고    scopus 로고
    • Ibid.
    • Ibid.
  • 15
    • 85026148917 scopus 로고    scopus 로고
    • Successful Coaching and Counseling by Supervisors: A Key to Employee Retention,
    • Forrest, D.: "Successful Coaching and Counseling by Supervisors: A Key to Employee Retention," [Online]. Available: . December 1999.
    • Online. Available:
    • Forrest, D.1
  • 16
    • 0033946562 scopus 로고    scopus 로고
    • A Lesson from the Last Nursing Shortage: The Influence of Work Values on Career Satisfaction with Nursing.
    • Mills, A., and Blessing, S.: "A Lesson from the Last Nursing Shortage: The Influence of Work Values on Career Satisfaction with Nursing." Journal of Nursing Administration. 30(6):309-315, 2000.
    • (2000) Journal of Nursing Administration , vol.30 , pp. 309
    • Mills, A.1    and Blessing, S.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.