Can branding curb burnout?

Nursing Management

Volumn 32, Issue 9, 2001, Pages 26-31

  Greenawalt, Bethann J ^a  

^a UNIVERSITY OF PENNSYLVANIA SCHOOL OF NURSING   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BURNOUT; HUMAN; JOB SATISFACTION; MARKETING; NURSE; PERSONNEL MANAGEMENT; PSYCHOLOGICAL ASPECT;

BURNOUT, PROFESSIONAL; EMPLOYEE INCENTIVE PLANS; HUMANS; JOB SATISFACTION; MARKETING; NURSES; PERSONNEL MANAGEMENT; PERSONNEL SELECTION;

EID: 35548949409     PISSN: 07446314     EISSN: 15388670     Source Type: Journal    
DOI: 10.1097/00006247-200109000-00011     Document Type: Article

References (16)

1. Selis, S.: "What's in a Name," Healthcare Business. 3(5):22-25, 40, 2000.
2. Herrod, K., and Whitlark, D.: "Building a Brand that Connects," Healthcare Business. 3(3):84-86, 2000.
3. Lacey, R.: "Dimensions of the Ideal HMO Brand; Exploring the Importance of the Brand as an Attribute in Overall HMO Selection," Marketing Health Services. 20(1):32-35, 2000.
4. Herrod, K., and Whitlark, D.: loc. cit.
5. Sturm, Jr., A.: The New Rules of Healthcare Marketing: 23 Strategies for Success. Chicago, Ill., Health Administration Press, 1998.
6. Vitberg, A.: Marketing Health Care into the Twenty-First Century. New York, N.Y., The Haworth Press, 1996.
7. Selis, S.: loc. cit.
8. Vitberg, K.: loc. cit.
9. Sturm, A.: loc. cit.
10. Ibid.
11. Anderson, M.: "Using a Trade Show Environment to Reinforce Brand and Company Perception," Medical Marketing and Media. 34(8):62-66, 1999.
12. Ross, W.: "Rich Levy Sees Branding as a Growing Trend in Medical Advertising," Medical Marketing and Media. 34(5):86-92, 1999.
13. Jowett, S., and Vaughan, B.: "Make Marketing Your Business," Nursing Times. 93(9):56-58, 1997.
14. Ibid.
15. Forrest, D.: "Successful Coaching and Counseling by Supervisors: A Key to Employee Retention," [Online]. Available: . December 1999.
16. Mills, A., and Blessing, S.: "A Lesson from the Last Nursing Shortage: The Influence of Work Values on Career Satisfaction with Nursing." Journal of Nursing Administration. 30(6):309-315, 2000.