Why e-business must evolve beyond market orientation: Applying human interaction models to computer-mediated corporate communications

Internet Research

Volumn 11, Issue 3, 2001, Pages 213-225

  Johnston, Kevin McCullough ^a  

^a UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Corporate communications; Electronic commerce; Interaction; Internal communications; Market orientation; Web sites

Indexed keywords

EID: 3543145389     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240110396937     Document Type: Article

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