Empirical Research in Macromarketing

Journal of Macromarketing

Volumn 14, Issue 2, 1994, Pages 63-68

  Finn, Adam ^a   Mcquitty, Shaun ^a  

^a UNIVERSITY OF ALBERTA   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3543138655     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/027614679401400206     Document Type: Article

References (12)

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3. Campbell, Donald T., and Julian C. Stanley (1966). Experimental and Quasi-Experimental Designs for Research. Chicago: Rand McNally.
4. Churchill, Gilbert A. J., (1979). “A Paradigm for Developing Better Measures of Marketing Constructs.” Journal of Marketing Research, 16 (February): 64–73.
5. Dickinson, John R. (1990). The Bibliography of Marketing Research Methods. Lexington, MA: Lexington Books and the Marketing Science Institute.
6. Driscoll, Angie, and Dawne Martin (1992). “The Macromarketing School of Thought: Review of Extant Literature.” In Proceedings of the 1992 ASAC Conference-Marketing Division, edited by Carole Duhaime. North York, Ontario, Canada: Administrative Science Association of Canada, pp. 54–64.
7. Peter, J. Paul (1979). “Reliability: A Review of Psychometric Basics and Recent Marketing Practices.” Journal of Marketing Research, 16 (February): 6–17.
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9. Shapiro, Stanley J. (1984). “Looking Backward and Ahead.” Editors note. Journal of Macromarketing, 4 (1): 2–3.
10. Venkatesh, A., and N. Dholakia (1986). “Methodological Issues in Macromarketing.” Journal of Macromarketing, 6 (2): 36–52.
11. Waheeuzaman, A. N. M., and Robert F. Krampf (1992). “Use of Quantitative Techniques in Marketing Research: The Past Twenty-Fe Years. In Proceedings of the 1992 AMA Winter Educators' Conference: Marketing Theory and Applications, vol. 3, edited by Chris T. Allen and Thomas J. Maddern. Chicago: American Marketing Association, pp. 285–294.
12. Zinkhan, George M., Marilyn Y. Jones, Sarah Gardial, and Keith K. Cox (1990). “Methods of Knowledge Development in Marketing and Macromarketing.” Journal of Macromarketing, 10 (2): 3–17.