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Marketing Intelligence & Planning
Volumn 16, Issue 2, 1998, Pages 83-89
The challenge of the marketspace
Author keywords

Competitive advantage; Implementation; Information; Marketing planning; Value
Indexed keywords

EID: 3543115575     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509810209605     Document Type: Review
Times cited : (1)
References (10)
  • 2
    • 84986175245 scopus 로고    scopus 로고
    • From distributor chain to communication channel
    • Cross, R. (1996, “From distributor chain to communication channel”, Direct Marketing, Vol. 59 No. 2, pp. 16-20.
    • (1996) Direct Marketing , vol.59 , Issue.2 , pp. 16-20
    • Cross, R.1
  • 3
    • 84986172113 scopus 로고
    • Car auctions by satellite
    • (November)
    • Hulme, D. (1994, “Car auctions by satellite”, Asian Business, Vol. 30 No. 11 (November), p. 16.
    • (1994) Asian Business , vol.30 , Issue.11 , pp. 16
    • Hulme, D.1
  • 4
    • 0005732439 scopus 로고
    • Mutable markets
    • 1 December
    • Koch, C. (1995, “Mutable markets”, CIO, 1 December, Vol. 9 No. 5, pp. 8-76.
    • (1995) CIO , vol.9 , Issue.5 , pp. 8-76
    • Koch, C.1
  • 5
    • 84986175223 scopus 로고
    • Home car shopping
    • 24 April
    • Phalon, R. (1995, “Home car shopping”, Forbes, 24 April, Vol. 155 No. 9, pp. 2-16.
    • (1995) Forbes , vol.155 , Issue.9 , pp. 2-16
    • Phalon, R.1
  • 6
    • 0000668289 scopus 로고
    • Managing in the marketspace
    • (November-December)
    • Rayport, J.F. and Sviokla, J.J. (1994, “Managing in the marketspace”, Harvard Business Review, (November-December), pp. 141-50.
    • (1994) Harvard Business Review , pp. 141-150
    • Rayport, J.F.1    Sviokla, J.J.2
  • 7
    • 0001928481 scopus 로고
    • Exploiting the value chain
    • (November-December)
    • Rayport, J.F. and Sviolka, J.J. (1995, “Exploiting the value chain”, Harvard Business Review, (November-December), pp. 75-85
    • (1995) Harvard Business Review , pp. 75-85
    • Rayport, J.F.1    Sviolka, J.J.2
  • 8
    • 84986110744 scopus 로고    scopus 로고
    • Seize the opportunity by knowing your place in the marketspace of the future. Then proceed with caution
    • January
    • Roth, J. (1996, “Seize the opportunity by knowing your place in the marketspace of the future. Then proceed with caution”, American Printer, January,Vol. 216 No. 4, p. 8.
    • (1996) American Printer , vol.216 , Issue.4 , pp. 8
    • Roth, J.1
  • 9
    • 84986110756 scopus 로고    scopus 로고
    • Success through on-line one-on-one marketing
    • 15 July
    • Rubel, C. (1996, “Success through on-line one-on-one marketing”, Marketing News, 15 July, Vol. 30 No. 15.
    • (1996) Marketing News , vol.30 , Issue.15
    • Rubel, C.1
  • 10
    • 84986062190 scopus 로고    scopus 로고
    • The more things change
    • February
    • Vincour, M.R. (1996, “The more things change.”, American Printer, February, Vol. 216 No. 5, p. 66.
    • (1996) American Printer , vol.216 , Issue.5 , pp. 66
    • Vincour, M.R.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.