A theory of intraperson games

Journal of Marketing

Volumn 71, Issue 2, 2007, Pages 1-11

  Min, Ding ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348930457     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.71.2.1     Document Type: Article

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