The effect of brand awareness on the evaluation of search engine results

Conference on Human Factors in Computing Systems - Proceedings

Volumn , Issue , 2007, Pages 2471-2476

  Jansen, Bernard J ^a   Zhang, Mimi ^a   Zhang, Ying ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b The Pennsylvania State University   (United States)

Author keywords

Search engines; User intent; Web queries; Web searching

Indexed keywords

INTERFACES (COMPUTER); MARKETING; TELECOMMUNICATION TRAFFIC; WORLD WIDE WEB;

USER INTENT; WEB QUERIES; WEB SEARCHING;

SEARCH ENGINES;

EID: 35348916627     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1240866.1241026     Document Type: Conference Paper

References (7)

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