The territory of consumer research: Walking the fences

Journal of Consumer Research

Volumn 34, Issue 3, 2007, Pages 279-282

  Deighton, John ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348909467     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/522653     Document Type: Editorial

References (5)

1. Aaker, Jennifer, Susan Fournier, and S. Adam Brasel (2004), "When Good Brands Do Bad," Journal of Consumer Research, 31 (1), 1-16.
2. Deighton, John (2005), "From the Editor-Elect," Journal of Consumer Research, 32 (1), 1-5.
3. Huber, Joel (2007), "Journal of Marketing Research in the New Competitive Journalistic Environment," Journal of Marketing Research, 44 (1), 1-3.
4. Lindblom, Charles E. and David K. Cohen (1979), Usable Knowledge: Social Science and Social Problem Solving, New Haven, CT: Yale University Press.
5. Muniz, Albert M., Jr., and Thomas C. O'Guinn (2001), "Brand Community," Journal of Consumer Research, 27 (4), 412-33.