Visual web mining of organizational web sites

Proceedings of the International Conference on Information Visualisation

Volumn , Issue , 2006, Pages 395-401

  Oosthuizen, C ^a   Wesson, J ^a   Cilliers, C ^a  

^a NELSON MANDELA METROPOLITAN UNIVERSITY   (South Africa)

Author keywords

Data mining; Information visualization; Radial tree layout; User testing; Visual web mining; Web usage patterns

Indexed keywords

ADMINISTRATIVE DATA PROCESSING; DATA MINING; DECISION SUPPORT SYSTEMS; INFORMATION ANALYSIS; INFORMATION MANAGEMENT; INFORMATION SCIENCE; INFORMATION SYSTEMS; KNOWLEDGE MANAGEMENT; SEARCH ENGINES; VISUALIZATION; WORLD WIDE WEB;

(E ,3E) PROCESS; DATA MINING ALGORITHMS; IN ORDER; INFORMATION VISUALIZATION; NAVIGATION PATTERNS; WEB MINING; WEB SITE; WEB USAGE MINING (WUM); WEB USAGE PATTERNS;

MINING;

EID: 35348850873     PISSN: 10939547     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/IV.2006.123     Document Type: Conference Paper

References (11)

1. BERENDT, B. and SPILIOPOULOU, M. (2000): Analysis of Navigation Behaviour in Web Sites integrating Multiple Information Systems. The VLDB Journal 9:56-75.
2. BERSON, A., SMITH, S. and THEARLING, K. (2004): An Overview of Data Mining Techniques. In Building Data Mining Application for CRM.
3. BÜCHNER, A.G., BAUMGARTEN, M., ANAND, S.S., MULVENNA, M.D. and HUGHES, J.G. (1999): Navigation Pattern Discovery from Internet Data. In Proceedings WEBKDD '99, San Diego, CA. August 1999.
4. CHEN, J., SUN, L., ZAIANE, OR. and GOEBEL, R. (2004): Visualizing and Discovering Web Navigational Patterns. Seventh International Workshop on the Web and Databases (WebDB 2004), June 17-18. Paris, France.
5. COOLEY, R. (2003): The use of web structure and content to identify subjectively interesting web usage patterns. ACM Transactions on Internet Technology (TOIT) 3(2): pp 93-116.
6. DAVIS, F.D. (1989): Perceived Usefulness, perceived ease of use and user acceptance. MIS Quarterly 13(3): pp 319-340.
7. EICK, S.G. (2001): Visualizing Online Activity. Communications of the ACM 44(8): pp 45-50.
8. EIRINAKI, M. and VAZIARGIANNIS, M. (2003): Web mining for web personalization. ACM Transactions on Internet Technology (TOIT) 3(1): pp 1-27. February.
9. MARGHESCU, D., RAJANEN, M. and BACK, B. (2004): Evaluating the Quality of use of Visual Data-Mining Tools. In Proceedings 11th European Conference on Information Technology Evaluation, Amsterdam, Netherlands, pp 239-250. 11-12 November.
10. MIGHTYMEDIA (2004): Website Design. http://www.website-design-101.co.uk (Last Accessed: 28 November 2005: Last Accessed: 28 November 2005, Last updated:
11. USABILITY BY DESIGN (2004): Likert Scale.