Negative political ads and negative citizen orientations toward politics

Journal of Current Issues and Research in Advertising

Volumn 22, Issue 1, 2000, Pages 13-40

  Thorson, Esther ^a   Ognianova, Ekaterina ^b   Coyle, James ^c   Denton, Frank ^d  

^a UNIVERSITY OF MISSOURI   (United States)

^b Forrester Research   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

^d Madison Crime Laboratory   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 35348843289     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2000.10505099     Document Type: Article

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