Factors influencing the purchasing decision process of low-carbohydrate products

Journal of Food Products Marketing

Volumn 13, Issue 4, 2007, Pages 23-38

  Seitz, Victoria A ^a   Razzouk, Nabil ^a   Triyangkulsri, Warintra ^b  

^a Department of Marketing ^*

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Atkins; Low carbohydrate products; Purchasing decision process

Indexed keywords

EID: 34848908380     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v13n04_02     Document Type: Article

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