A multi-attribute motivational model of consumer choice based on a new outranking relation

International Transactions in Operational Research

Volumn 10, Issue 4, 2003, Pages 365-379

  Tavares, L Valadares ^a  

^a INSTITUTO SUPERIOR TÉCNICO   (Portugal)

Author keywords

Consumer behavior; Multi attribute decisions model; Outranking

Indexed keywords

EID: 34848879088     PISSN: 09696016     EISSN: 14753995     Source Type: Journal    
DOI: 10.1111/1475-3995.00413     Document Type: Article

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