Towards aesthetic seduction using emotional engagement and stories

Kybernetes

Volumn 36, Issue 7-8, 2007, Pages 936-945

  Bilson, Andy ^a   Thorpe, David ^b  

^a UNIVERSITY OF CENTRAL LANCASHIRE   (United Kingdom)

^b NORWEGIAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Norway)

Author keywords

Change management; Cybernetics; Storytelling

Indexed keywords

ACTION RESEARCH; CHANGE MANAGEMENT; DATA COLLECTION; DESIGN/METHODOLOGY/APPROACH; EMOTIONAL ENGAGEMENTS; PERFORMANCE INDICATORS; POLICY MAKING; STORYTELLING;

CYBERNETICS;

EID: 34848867851     PISSN: 0368492X     EISSN: None     Source Type: Journal    
DOI: 10.1108/03684920710777450     Document Type: Article

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