Marketing strategy as food processor response towards Malang meatballs

Journal of Food Products Marketing

Volumn 13, Issue 4, 2007, Pages 79-97

  Utami, Hari Dwi ^a   Rauniyar, Ganesh ^b   Bailey, W C ^b   Morris, Steve ^b   Purnomo, Hari ^a  

^a BRAWIJAYA UNIVERSITY   (Indonesia)

^b MASSEY UNIVERSITY   (New Zealand)

Author keywords

Malang meatballs; Marketing strategies East Java; The home meat ball industries

Indexed keywords

EID: 34848841532     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v13n04_05     Document Type: Article

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