Selection as a new product development process: The case of Vertical Branding, Inc

Journal of Product and Brand Management

Volumn 16, Issue 6, 2007, Pages 432-436

  Pitta, Dennis ^a  

^a UNIVERSITY OF BALTIMORE   (United States)

Author keywords

Brands; Case studies; Innovation; Product development; United States of America

Indexed keywords

EID: 34848829878     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710823807     Document Type: Article

References (1)

1. Ulrich, K.T. and Eppinger, S.D. (1995), Product Design and Development, McGraw-Hill, New York, NY.