Innovative E-commerce site design: A conceptual model to match consumer MBTI dimensions to Website design

Journal of Internet Commerce

Volumn 6, Issue 3, 2007, Pages 1-27

  Cunningham, David ^a   Thach, Liz ^a   Thompson, Karen ^a  

^a SONOMA STATE UNIVERSITY   (United States)

Author keywords

E commerce; MBTI; Website design

Indexed keywords

EID: 34548844728     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1300/J179v06n03_01     Document Type: Article

References (36)

1. Amit, R., & Zott, C. (2001). Value creation, in e-business. Strategic Management Journal, Vol. 22, pp. 493-520.
2. Bayne, R. (2005). Ideas and evidence: Critical reflections on MBTI theory and practice. Gainesville, FL: Center for Applications of Psychological Type.
3. Bianchi, C., & Bivona, E. (2002). Opportunities and pitfalls related to e-commerce strategies in small-medium firms: a system dynamics approach. System Dynamics Review, Vol. 18, No. 3, pp. 403-429.
4. Bownds, M. D. (1999). Biology of mind: Origins and structures of mind, brain, and consciousness, Bethesda, MD: Fitzgerald Science Press.
5. Buey, E. P., Lang, A., Potter, R. F., & Grabe, M. E. (1999). Formal features of cyberspace: Relationship between web page complexity and site traffic. Journal of the American Society for Information Science, Vol. 50, No. 13, pp. 1246-1256.
6. Cyr, D., Bonanni, C., Bowes, J., & Ilsever, J. (2005). Beyond trust: Website design preferences across cultures. Journal of Global Information Management, Vol. 13, No. 4, pp. 25-54.
7. Evers, V., & Day, D. (1997). The role of culture in interface acceptance. In Howard, Hammond, and Lindegaard (Eds.), Human Computer Interaction, INTERACT '97, London: Chapman and Hall.
8. Fox-Hines, R., & Bowersock, R. B. (1995). ISFJ, ENTP, MBTI: What's it all about? Business and Economic Review, Vol. 41, No. 2, pp. 3-8.
9. Hacker, D (1995). A writer's reference: Third Edition. Boston: Bedford Books of Saint Martin's Press Inc.
10. Hill, D. (2003). Tell me no lies: Using science to connect with consumers. Journal of Interactive Marketing, Vol. 17, No. 4, pp. 61-72.
11. Hirsch, S. K. & Kummerow, J. M. (1998). Introduction to type in organizations (3rd ed.). Palo Alto, CA: Consulting Psychologists Press.
12. Hwang, W., Jung, H.-S., & Salvendy, G. (2006). Internationalisation of e-commerce: A comparison of online shopping preferences among Korean, Turkish, and US populations. Behaviour and Information Technology, Vol. 25, No. 1, pp. 3-18.
13. Jung, C. G. (1964). Man and his symbols. New York: Anchor Books, Doubleday.
14. Jung, C. G. (1971). Psychological type (H.G. Banes, Trans. rev. by R.S.C. Hull). Princeton, NJ: Princeton University Press. (Original work published 1921.)
15. Keirsey, D. and Bates, M. (1984). Please understand me: Character and temperament types. Del Mar: Prometheus Nemesis Book Co.
16. Koernig, S. K. (2003). E-scapes: The electronic physical environment and service tangibility. Psychology and Marketing, Vol. 20, No. 2, pp. 151-167.
17. Laalo, A. T. (1998). Intranets and competitive intelligence: Creating access to knowledge. Competitive Intelligence Review, Vol. 9, No. 4, pp. 63-72.
18. Mathwick, C. (2002). Understanding the online consumer: A typology of online relational norms and behavior. Journal of Interactive Marketing, Vol. 16, No. 1, pp. 40-55.
19. Miao, D., Huangfu, E., Chia, R.C., & Ren, J.J. (2000). The validity analysis of the Chinese version MBTI. Acta Psychologica Sinica, Vol. 31, pp. 324-331.
20. Myers, I. B. (1962). Manual: The Myers-Briggs Type Indicator. Princeton, NJ: Educational Testing Service. (Available from Consulting Psychologists Press, 577 College Avenue, Palo Alto, CA 94306)
21. Myers, I. B. (1995). Gifts differing: Understanding different personality types. CA: Davies Black Publishing.
22. Myers, I.B., & McCaulley, M.H. (1985). Manual: A guide to the development and use of the Myers-Briggs Type Indicator. Palo Alto, CA: Consulting Psychologists Press.
23. Olson, E. L., & Widing II, R. E. (2002). Are interactive decision aids better than passive decision aids? A comparison with, implications for information providers on the Internet, Journal of Interactive Marketing, Vol. 16, No. 2, pp. 22-33.
24. Powell, T. (2002). Web design: The complete reference: Second Edition. Berkeley: McGraw-Hill Companies.
25. Reynierse, J. H., Harker, J. B., Fink, A. A., & Ackerman, D. (2001). Personality and perceived business values: Synergistic effects for Myers-Briggs Type Indicator and management ratings. International Journal of Value-Based Management, Vol. 14, No. 3, pp. 259-271.
26. Saggino, A., & Kline, P. (1995). Item, factor analysis of the Italian version of the Myers-Briggs Type Indicator. Personality and Individual Differences, Vol. 19, pp. 243-249.
27. Sample, J. (2004). The Myers-Briggs Type Indicator and OD: Implication for practice from research. Organization Development Journal, Vol. 22, No. 1, pp. 67-75.
28. Sheehan, K. B., & Doherty, C. (2001). Re-weaving the web: Integrating print and online communications. Journal of Interactive Marketing, Vol. 1.5, No. 2, pp. 47-59.
29. Smith, A, Dunckley, L., French, T., Minocha, S., & Chang, Y. (2004). A process model for developing usable cross-cultural websites. Interacting with Computers, Vol. 16, No. 1, pp. 63-91.
30. Stenmark, D. (2003). Knowledge creation and the web: Factors indicating why some intranets succeed where others fail. Knowledge and Process Management, Vol. 10, No. 3, pp. 207-216.
31. Suri, R., Lee, J. A., Manchanda, R. V., & Monroe, K. B. (2003). Anxiety on price value trade-off in the on-line environment. Psychology & Marketing, Vol. 20, No. 6, pp. 515-536.
32. Thomas, A., Buboltz, W. C., Winkelspecht, C. S. (2004). Job characteristics and personality as predictors of job satisfaction. Organizational Analysis, Vol. 12, No. 2, pp. 205-230.
33. Uhl, N., & Day, D. (1993). A cross-cultural comparison of MBTI factor structure. Journal of Psychological Type, Vol. 27, pp. 3-10.
34. Wang, S., Beatty, S. E., & Foxx, W. (2004). Signaling the trustworthiness of small online retailers. Journal of Interactive Marketing, Vol. 1.8, No. 1, pp. 53-69.
35. Zhang, P. & von Dran, G. (2000). Satisfiers and dissatisfiers: A two-factor model for website design and evaluation. Journal of the American Society for Information Science, Vol. 5.1, No. 1.4, pp. 1253-1268.
36. Zhao, W., Massey, B.L., Murphy, J., & Fang, L. (2003). Cultural dimensions of website design and content. Prometheus, Vol. 2.1, No. 1, pp. 75-84.