Value at the bottom of the pyramid

Business Strategy Review

Volumn 18, Issue 3, 2007, Pages 50-55

  Martinez, Juan Luis ^a   Carbonell, María ^b  

^a IE BUSINESS SCHOOL   (Spain)

^b Compromiso Empresarial Press ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548590243     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j.1467-8616.2007.00485.x     Document Type: Article

References (3)

1. C.K. Prahalad, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, Wharton School Publishing, 2006.
2. Hernando De Soto, The Mystery of Capital, Black Swan, 2001.
3. Stuart Rutherford, The Poor and Their Money, OUP India, 2000.