Customer relationship management in retailing: A content analysis of retail trade journals

Journal of Retailing and Consumer Services

Volumn 14, Issue 6, 2007, Pages 394-399

  Anderson, Joan L ^a   Jolly, Laura D ^b   Fairhurst, Ann E ^b  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Customer relationship management; Data mining

Indexed keywords

DATA ACQUISITION; DATA MINING; DATABASE; KNOWLEDGE; MARKETING; QUALITATIVE ANALYSIS; RETAILING;

EID: 34548474275     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.02.009     Document Type: Article

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