Opinions as norms: Applying a return potential model to the study of communication behaviors

Communication Research

Volumn 34, Issue 5, 2007, Pages 548-568

  Glynn, Carroll J ^a   Huge, Michael E ^a  

^a OHIO STATE UNIVERSITY   (United States)

Author keywords

Descriptive norms; Injunctive norms; Opinion climate; Public opinion; Return potential model

Indexed keywords

EID: 34548431664     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/0093650207305236     Document Type: Article

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