Marketing with metadata - How metadata can increase exposure and visibility of online content

New Review of Information Networking

Volumn 12, Issue 1-2, 2006, Pages 23-40

  Moffat, M ^a  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

DATA MINING; DISTRIBUTED COMPUTER SYSTEMS; MARKETING; ONLINE SYSTEMS;

DISTRIBUTED SEARCHING; METADATA SHARING; ONLINE CONTENTS;

METADATA;

EID: 34548413670     PISSN: 13614576     EISSN: 17407869     Source Type: Journal    
DOI: 10.1080/13614570601136248     Document Type: Article

References (7)

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2. MOFFAT, M. 2003. RSS - A Primer for Publishers and Content Providers: 〈http://www.eevl.ac.uk/rss_primer/〉
3. MORGAN, E.L. 2004. SRW and SRU in Five Hundred Words or Less. D-LIb Magazine 10(5): 〈http://www.dlib.org/dlib/may04/05inbrief. html#MORGAN〉
4. NOTTINGHAM, M. 2003. RSS Tutorial for Content Publishers and Webmasters:
5. POWELL, A. 2002. 5 step guide to becoming a content provider in the JISC Information Environment. Ariadne 33: 〈http://www.ariadne.ac.uk/ issue33/info-environment/intro.html〉
6. POWELL, A. 2005. The JISC Resource Discovery Landscape - A personal reflection on the JISC Information Environment and related activities. UKOLN, University of Bath: 〈http://www.ukoln.ac.uk/distributed-systems/jisc-ie/ arch/resource-discoveryreview/〉 〈http://www.jisc-resource-discovery- landscape.pdf〉
7. SUBER, P. 2004. The case for OAI in the age of Google. SPARC Open Access Newsletter (73): 〈http://www.earlham.edu/~peters/fos/newsletter/05-03-04. htm#oaigoogle〉