The research of customer segmentation based on data mining in mobile telecommunication industry

Shanghai Jiaotong Daxue Xuebao/Journal of Shanghai Jiaotong University

Volumn 41, Issue 7, 2007, Pages 1142-1145

  Zhou, Ying ^a   Lu, Wei ^a   Jing, Miao ^a  

^a Shanghai Jiao Tong University   (China)

Author keywords

Customer segmentation; Data mining; K Means cluster

Indexed keywords

CLUSTER ANALYSIS; CLUSTERING ALGORITHMS; CUSTOMER SATISFACTION; DATA MINING; ERRORS; FUNCTIONS; MARKETING; MATHEMATICAL MODELS; TELECOMMUNICATION INDUSTRY;

CUSTOMER SEGMENTATION; ERROR SQUARE SUM; K MEANS CLUSTERING; RULE FUNCTION;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 34548302053     PISSN: 10062467     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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