The current status of course offerings in pricing in the business curriculum

Journal of Product and Brand Management

Volumn 16, Issue 5, 2007, Pages 358-361

  McCaskey, Patrick H ^a   Brady, Donald L ^a  

^a MILLERSVILLE UNIVERSITY   (United States)

Author keywords

Business studies; Curriculum development; Marketing strategy; Prices; Pricing

Indexed keywords

EID: 34548206413     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710779654     Document Type: Article

References (13)

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