Cartoon music in a candy store: A field experiment

Psychological Reports

Volumn 100, Issue 3 II, 2007, Pages 1255-1258

  Le Guellec, Hélène ^a   Guéguen, Nicolas ^a   Jacob, Céline ^a   Pascual, Alexandre ^b  

^a UNIVERSITÉ DE BRETAGNE SUD   (France)

^b UNIVERSITÉ DE BORDEAUX   (France)

Author keywords

[No Author keywords available]

Indexed keywords

SUGAR;

ADOLESCENT; ART; ARTICLE; ASSOCIATION; CHILD; COMMERCIAL PHENOMENA; ECONOMICS; FEMALE; HUMAN; MALE; MUSIC;

ADOLESCENT; ASSOCIATION; CANDY; CARTOONS; CHILD; COMMERCE; ECONOMICS; FEMALE; HUMANS; MALE; MUSIC;

EID: 34548203847     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/PR0.100.3.1255-1258     Document Type: Article

References (7)

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3. GUÉGUEN, N., JACOB, C., & LEGOHÉREL, P. (2002) L'effet d'une musique d'ambiance sur le comportement du consommateur: une illustration en extérieur. Décisions Marketing, 25, 53-59.
4. NORTH, A. C., HARGREAVES, D. J., & MCKENDRICK, J. (1997) In-store music affects product choice. Nature, 390, 132.
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6. WILSON, S. (2003) The effect of music on perceived atmosphere and purchase intentions in a restaurant. Psychology of Music, 31, 93-112.
7. YALCH, R. S., & SPANGENBERG, E. (1993) Using store music for retail zone: a field experiment. Advances in Consumer Research, 20, 632-636.