Business intelligence for strategic marketing: Predictive modelling of customer behaviour using fuzzy logic and evolutionary algorithms

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 4448 LNCS, Issue , 2007, Pages 233-240

  Tettamanzi, Andrea G B ^a   Carlesi, Maria ^b   Pannese, Lucia ^b   Santalmasi, Mauro ^b  

^a UNIVERSITY OF MILAN   (Italy)

^b POLITECNICO DI MILANO   (Italy)

Author keywords

Business intelligence; Data mining; Evolutionary algorithms; Forecast; Modelling; Strategic marketing

Indexed keywords

COMPUTER SIMULATION; DATA MINING; EVOLUTIONARY ALGORITHMS; FUZZY LOGIC;

HUMAN INTERPRETABILITY; STRATEGIC MARKETING;

COMPETITIVE INTELLIGENCE;

EID: 34548079334     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/978-3-540-71805-5_26     Document Type: Conference Paper

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