Nonverbal cues-based first impressions: Impression formation through exposure to static images

Marketing Letters

Volumn 18, Issue 3, 2007, Pages 165-179

  Naylor, Rebecca Walker ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Halo effect; Hypothesis confirmation bias; Impression formation; Nonverbal behavior; Sales; Thin slice research

Indexed keywords

EID: 34548067368     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-007-9010-5     Document Type: Article

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